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Research Guides

MKTG 249 Personal Branding

A course guide designed for students taking Marketing 249 Personal Branding

Using News Sources

Once you've identified a company (or a person within a company), and established their base of operations, try searching those terms in relevant regional or local news sources. 

Other News Sources

The New York Times

As a member of the Drew community, you have access to a New York Times subscription. (Sadly, this does not include Games...) Follow the steps outlines on the following guide to activate your subscription. 

The Wall Street Journal

Access to the Wall Street Journal is slightly more limited than the New York Times.

Full access to the WSJ app and web platform is available after activating your membership to the Madison Public Library. Recent articles (with certain limitations) are available through several Drew-subscribed databases:

Consult the following guides for more information.

Questions? Need Help? Email reference@drew.edu

Drew University Library, https://drew.edu/academic/student-resources/library/