LibGuides: MKTG 205 Intro to Marketing: Market Research

Resources for Market Research

Mintel Academic This link opens in a new window
Analysis of consumers, markets, new products and competitive landscapes. Includes data market research, market analysis, competitive intelligence, product intelligence and expert synthesis .
To register, On the Mintel homepage, click on the drop-down arrow in the top right-hand corner where it says
Welcome
-Select My Portal
-Enter Drew email address and hit Next
-Retrieve email and create password.
Business Market Resource Collection (Proquest) This link opens in a new window
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Includes Hoover's, Snapshot, and OxResearch reports
Business Source Elite This link opens in a new window
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Use Business Source Elite to search for your group's assigned company and its "MarketLine Company Profile" for a good company overview, as well as a SWOT Analysis (strengths, weaknesses, opportunities, and threats).
ABI-Inform This link opens in a new window
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Massive business and industry database, including full text of the Wall Street Journal.

Mintel Reports - Creating a User Profile
This short document provides a step-by-step guide to creating your Mintel user profile.
Mintel Reports - User Guide
This document presents a quick overview of how to navigate, search, and download Mintel Reports, as well as how to integrate what you find into your presentations.

There are a few ways to identify and locate trade publications, but for this exercise I will suggest the following:

Use ScholarSearch to look for your particular field (eg., "footwear", "sports", "textiles", etc.)
Select "All Filters", then expand the "Source Types" menu and select "Trade Publications"
Apply the filter to your results and select an article that sounds relevant
Select the title of the publication, and then browse away

OR:

Start at the Library's Journal Finder
Select "Browse Databases" and scroll down until you've found either "Business Source Elite" or "Small Business Resource"
From the drop down to the left of the search bar, select "Subject", and then search for keywords related to your targeted field (eg., "footwear", "sports", "textiles", etc.).