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Research Guides

MKTG 205 Intro to Marketing

Resources for the class: Introduction to Marketing

Citing Sources in Presentation Slides

APA is a common citation format used by academic Marketing publications, as well as other disciplines within the Social Sciences. Unfortunately, it does not offer any specific guidelines for incorporating citations into presentation slides.

However! It remains incredibly important to cite your sources. Based on APA's general rules, and the directions of your instructor, here are some formatting guidelines for your slides:

  • If you're paraphrasing, quoting, or otherwise summarizing the work on someone else, include a parenthetical note that indicates the author/organization, title, and date associated with whatever you referenced. Such as:
    • (Mintel, Esports-US-2024, 2024.)
  • Stock images or clip art don't need any special note
  • If you're including a chart, figure, or picture produced by someone else be sure to also include a note beneath the image. Provide a brief description of the image, and indicate the source. This includes a chart that you produced, based upon someone else's data! For example:
    • Figure 1: "U.S. Global Game Industry Revenue, 2019-26", Mintel, Esports-US-2024, 2024.

If you have questions or doubts, please feel free to just ask a librarian!

Citation Styles

The American Psychological Association (APA) Style is often used in the Social Sciences (especially Psychology), Nursing, Business, and Education. 

APA uses parenthetical, in-text citations.

Chicago Style is often used in Religion, Anthropology, History, and Business. Turabian Style is a simplified version of Chicago Style. While the Chicago Style is directed toward professional scholars and publishers, the Turabian Style is designed for high school and college students who are writing papers, theses, and dissertations.

Chicago and Turabian Styles come in 2 types: Notes (footnote or endnote) in-text citation style, and Author-Date parenthetical style.

The Modern Language Association (MLA) Style is used in Literature, Communication, and many other Arts & Humanities disciplines.

MLA Style uses parenthetical in-text citations.

The American Chemical Society (ACS) Style is primarily used for research papers in the field of Chemistry.

ACS uses a system of parenthetical, in-text citations, as well as a reference list.

Endnote Online

Endnote Online is a web-based version of the classic citation manager software Endnote. It allows you to collect, track, and manage the citations for articles you're using for papers or research, and to output those citations in any citation style. It helps manage your bibliographic needs, including organizing sources and citations by project, sharing citations for group work, and "citing while you write" (inserting citations into papers while writing).

Zotero

Zotero is a free citation management software that allows you to collect, organize, cite, and share the sources that you come across in your research. It can be used as a browser add-on (Firefox, Chrome, Edge, or Safari), a desktop application (Windows, Mac, Linux, or iOS), or a plugin (Microsoft Word, Google Docs, and more).

Be sure to check the Drew Library Events Calendar for upcoming Zotero Workshops!

Questions? Need Help? Email reference@drew.edu

Drew University Library, http://www.drew.edu/library