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Research Guides

MKTG 205 Intro to Marketing

Resources for the class: Introduction to Marketing

Resources for Market Research

Trade Publications

There are a few ways to identify and locate trade publications. Some are freely available online, and some require subscriptions (which Drew may or may not have).

For this exercise I suggest the following:

  1. Ask a Search Engine or LLM something like, "What are the titles of some Trade Publications for Podcasting?"
  2. Search the Library catalog for those titles in the Library's Journal Finder
  3. If the Library has access to the title, through one database or another, a description of what is available (and where) will be returned
  4. Here is a screenshot of different access options for Variety, a trade publication for the Film Industry:Catalog search results for the publication "Variety"

OR:

  1. Use ScholarSearch to look for your particular field (eg., "footwear", "sports", "textiles", etc.)
  2. Select "All Filters", then expand the "Source Types" menu and select "Trade Publications"
  3. Apply the filter to your results and select an article that sounds relevant
  4. Select the title of the publication, and then browse away

OR:

  1. Start at the Library's Journal Finder
  2. Select "Browse Databases" and scroll down until you've found either "Business Source Elite" or "Small Business Resource"
  3. From the drop down to the left of the search bar, select "Subject", and then search for keywords related to your targeted field (eg., "footwear", "sports", "textiles", etc.).

Questions? Need Help? Email reference@drew.edu

Drew University Library, https://drew.edu/academic/student-resources/library/