Welcome to the course guide for Marketing 373: AI Marketing. Here you'll find a number of resources that should be helpful through the semester.

Through library subscriptions, you have access to numerous databases and research resources, quite a few of which are collected and linked here. When these resources are used in conjunction with what you discover through your AI searches, you should be able to compile a more complete sense of the landscape than using only one or the other.

If you have any questions about using what you find here, or about research in general , please contact us. Librarians are always happy to help!

Also, be sure to investigate the Welcome to the Library! Guide for a quick overview of the what else the Library has to offer. (And how to find and use those resources!)