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Welcome to Drew Library's Course Guide for BST 305 Market Strategy and Marketing. I've put together some useful resources for you to use while completing this course.
If you have any trouble finding information, please contact us --I'm happy to help! ~ Irina Radeva.
Twitter feed from Journal of Marketing
A key resource for this course is the database Web of Science. Throughout the semester you will use it to complete numerous class assignments.
Web of Science and Knowledge (ISI Citation Indexes)
3 major citation indexes covering the Sciences, the Social Sciences and Arts & Humanities. Start with a known article and find other articles that have cited it. Also useful for interdisciplinary keyword searching.
NEW FALL 2021 - New platform introduced summer 2021. Some features of the old platform are not yet available on the new platform . Use the "products" box on the new platform to access the old platform.
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