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Library Guides

BST 205 Intro to Marketing: Home

Resources for the class: Introduction to Marketing

Welcome

 

 


 

Welcome to Drew Library's Course Guide for BST 205 Intro to Marketing.  I've put together some useful resources for you to use while completing this course.

Please go to this link for class outine.

Please go here for class survey.

If you have any trouble finding information, please contact me --I'm happy to help! ~ Margery Ashmun. 

The books may be of interest:

McDonald, Malcolm. Marketing Plans : How to Prepare Them, How to Profit from Them, John Wiley & Sons, Incorporated, 2016. ProQuest Ebook Central, https://ebookcentral-proquest-com.ezproxy.drew.edu/lib/drew-ebooks/detail.action?docID=7104482.

Bourke, Jane, et al. SURVEY & QUESTIONNAIRE DESIGN : Collecting Primary Data to Answer Research Questions. NuBooks, 2016. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1460401&site=eds-live&scope=site

This article cited and linked below may be of interest:

Sanjay Kumar. “Creating Effective Survey Questions for Marketing Research.” International Journal of Management Studies, July 2018, p. 148. 

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